June 29th, 2004

NewYorkNewYork

maudlin or cynical, you decide.

There is a psychological basis for the way good and useable and easy to navigate web pages are laid out. It's good design, sure. But it's good design becuase it follows the flow of how people in general think and work. The same is true for print. The same is true for buttons on a remote. The same is true for advertisements and the music they play in grocery stores.
Marketting and advertising work in the first place because we are all to one degree or another pulled in by the same basic things. And information resources make sense to us becuase we all to one degree or another think through basic information in the same ways.

It's great that what brings everyone onto a level playing field is ultimately nothing more than what you're willing to buy and what you're willing to keep on reading.