What the hell is a Transumer?
TRANSUMERS are consumers driven by experiences instead of the ‘fixed’, by entertainment, by discovery, by fighting boredom, who increasingly live a transient lifestyle, freeing themselves from the hassles of permanent ownership and possessions. The fixed is replaced by an obsession with the here and now, an ever-shorter satisfaction span, and a lust to collect as many experiences and stories as possible.* Hey, the past is, well, over, and the future is uncertain, so all that remains is the present, living for the 'now'.
Experience over ownership. "Fractional ownership". An experience collector. It's hilarious to me that, reading the descriptions it's a lot like a communal 1960's idealism updated for the soft-safe-pastel-rounded-corners consumerism we're neck deep into in the 2000's.